Today’s information technology has transformed the business world to be more moldable and flexible to innovations. The means of business have become more and more affordable, especially with the existence of e-commerce platforms.
You only need a laptop and some budget, and you can start selling goods. Furthermore, e-commerce has the position of drop-shipper, a person who connects buyers with suppliers without the need to supply the products. In today’s business, the limit is the sky.
E-Commerce Platforms vs. Official Sites
If you are not a manufacturer with a big budget that can afford to sell products at a wholesale price, then e-commerce platforms will be your most reasonable option to take. They do the marketing for you. The upgrade their security for you. And they manage the most substantial portion of customer management.
However, those features come with some costs, or you may need to share your profits with the hosting platform. On the other hand, launching an official web of your store will make all profits go to you. Nevertheless, you are on your own. The contents, marketing, customer service, and brand development become your responsibility, which also means you need more employee and equipment upgrades.
Therefore, a small business with a limited budget should consider joining a platform instead of building a web on its own. You need to remember that a fast and small money circulation is more beneficial to a small business than the substantial and slow one.
Outsourcing the Tasks
Although you are a reseller, you can still improve your brand and reach more customers by launching an independent marketing campaign and developing your customer care. A small business does not always mean slow and empty traffic. People will come to you and ask about many things related to your products. You will also receive some complaints sooner or later. When you feel like you are overwhelmed, it has come the time for you to afford outsourcing companies.
For instance, if you need assistance on book-keeping, payroll management, and business consultation, many online companies offer those services. Moreover, you can outsource other tasks like SEO (Search Engine Optimization), social media marketing, and creating creative marketing contents with the same method.
Embedding a Social Cause to Your Store
Today, more and more people are concerned with issues affecting the society and environment. As an example, products that affiliate with cancer support organization are more selling than those who do not. People prefer plastic containers that are recyclable because they do less harm to the ecosystem than the non-recyclable counterpart.
As a small business, choosing to get involved in those causes can make your products more attractive to the public. This move is going to be an effective public relation strategy and sustainability as well. Seeking profits is undoubtedly the ultimate goal of any business, but contributing to other people and nature along the way can help to encourage responsible lifestyle.
